For this project, I decided to build a brand based upon my passion for avocados. AvoCO is an avocado bar that values simplicity in family. While creating AvoCo, I wanted to show the true nature of an avocado and the different techniques you can taste. In this project, I wanted to present a design that is eye-catching, yet easy to recognize. I wanted to create a simple design because the food should speak for itself.